What is value? (more on pricing)
What is value?
In his excellent book Pricing for Profit, business consultant Dale Furtwengler lists other examples of value that clients are willing to pay for: friendliness, integrity, dependability, convenience, image, service, innovation, and knowledgeable salespeople. These are all things that you can—and should!—put a price on. (Furtwengler even demonstrates how to quantify these values into actual dollar amounts. While that’s out of the scope of this text, I highly recommend giving his book a read.)