Why we need outside help.
“It’s impossible to really fix a system that you’re a part of yourself, because you never can really be seen as objective, no matter how much you mean well.
We say it’s like heart surgery. In theory, you could do it on yourself. Better to leave it to a professional. If you want to get success, the best companies, the best athletes, the best performers in the world all have coaches. So it’s having that guide on the outside who’s going to help you go to the place faster, even if they’re not the creative genius that you might have in your company.”