“Creativity is the ability to produce an artifact or an idea that is both novel and useful given a particular social context. Researchers generally believe that creativity is a two-part process. The first is to generate candidate ideas and make novel connections between them, and the second is to narrow down to the most useful one. The generative step in this process is divergent thinking. It’s the ability to recall, associate and combine a diverse set of information in novel ways to generate creative ideas. Convergent thinking takes into account goals and constraints to ensure that a given idea is useful. This part of the process typically follows divergent thinking and acts as a way to narrow in on a specific idea.”

article in Superorganizers https://every.to/superorganizers/understanding-the-science-of-creativity?utm_source=substack&utm_medium=email